We’ve done a lot of work with Hulu. From Social campaigns and influencer partnerships, to live events and mayoral collabs – view it all here!
HULU PROJECTS
DELI BOYS - SEASON 1
We teamed up with Hulu and Onyx Collective to launch the social presence of Deli Boys, a Hulu Original comedy series. More than promotion, our goal was to spark community through content. Our comprehensive strategy spanned content creation, community management, influencer marketing, and a high-impact IRL event, all aimed at building cultural relevance and driving engagement on the Deli Boys Social Accounts.
WASHINGTON BLACK
Following the success of our work on Deli Boys, Hulu and Onyx Collective partnered with The Third Place to support the social campaign for Washington Black.
Unlike larger franchise releases, Washington Black was a more nuanced and visually driven series that required a thoughtful approach to audience engagement. Our role was to develop social content that did justice to the show's themes while showcasing its cinematic scale, powerful performances, and emotional depth.